• Bespoke Methodology

    Go beyond the standard channel-check or market research report. Get custom intelligence for your needs built off our proprietary methodologies and trained on your core questions.

  • On-the-Ground, Globally

    Access the world with a wider lens through our more than 100 individuals at the ready in the US and abroad. We go after data direct from the source, no matter where that source is.

  • Exclusively
    Yours

    Your projects can be yours alone with the industry’s tightest restricted list. Share Proffit data with only a handful of firms – no more than 5 per name. This is how we ensure that you jump to the front of the line in today’s knowledge race.

  • Probe Further and Know Faster

    Pull into the lead when you work with us as we roll up our sleeves to get to the answers you need in record time. Whether in-the-moment or ongoing, our partnership with you goes the extra mile.

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Services tailored to unlock success

Pulling from across our range, we deliver what you need, how you need it. From custom data and analysis to the Proffit product, we’ve got you covered in consumer and retail.

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Research

Our method brings structured observation to the store, the local government office, even the neighborhood block. Combining human fieldwork with systematic data collection across national and global locations, we’re so much more than channel checks.

Our Approach:

  • A team of highly educated college graduates from top schools and many completed graduate work.

  • Highly adaptive individuals able to handle complex qualitative and quantitative questions

  • Compliance approved and exclusive

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Analysis

Being hypothesis-driven allows us to zero in on a business’ leading indicators. We focus on the metrics that matter, automatically filter information, and deliver only what is needed for you to act with confidence.



Sample Questions:

  • Are promotions ramping up faster than anticipated and killing margin?

  • How big can a new vendor at WalMart really get? When will we see its sales plateau?

  • Do sales associates demonstrate my product first to customers?

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Proffit

A whole new way to see ahead of the pack and into the brick-and-mortar funnel, our exclusive Proffit data service provides ongoing traffic and conversion levels for more than 60 retail names around the United States.



Our Methodology:

  • Store locations spread across 20 MSAs equalling more than half of US GDP

  • Weekend visits concentrated in Saturday 12-4p "hot zone" for fair apples-to-apples comparison across names

  • Balancing by mall type, grade, and hour of day

Interested in working with us?

Contact us to learn more about what we can tailor for your needs.

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Proffit

Predict the Future Now.  Our proprietary data product delivering footfall and conversion numbers for more than 60 key retail names, 26 times per year.  It’s a 21st-century retail data prophet built on old-fashioned human beings.

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Evidence of Success

With our abilities to take on complexity, focus on metrics that matter most and generate actionable intelligence, we offer a range of services second-to-none and right-on-the-mark.

  1. Overview

    Overview

    Case Study: International Consumer Brand

    Conducted research, analysis, and consulting for a US-based Institutional Investor. Global in-store reads analyzed every 4 weeks led to an early negative assessment which was then confirmed with in-depth interviews of wholesale account buyers.

    Moved from highly positive on the stock to highly negative in space of four weeks. Alerted client a few days prior to the earnings call where company then surprised and confirmed our negative read by lowering forward guidance.

    Stock immediately fell by more than one-fifth the day after the call and continued its movement downward throughout the following weeks.

  2. Thesis

    Case Study: International Consumer Brand

    A company’s products had exploded on the scene in the United States starting in 2001. Demand seemed to move ever upward, and the core question the investor had was:

    When will demand in the US reach its natural plateau as a result of saturation?

  3. Approach

    Approach

    Case Study: International Consumer Brand

    Field work conducted across the United States and the United Kingdom.

    In–store set spanned direct–to–consumer full price and outlet retail stores as well as key department store wholesale accounts.

    Longitudinal design with in–store visits conducted every four weeks at the same locations each time.

  4. Data

    Data

    Case Study: International Consumer Brand

    Stores broken down into pricing, merchandise assortment proportions, promotional details, traffic and trial levels. Reports showing state-of-the brand delivered monthly, with immediate reassessment from “Green” in one month to “Red” the following month based on proprietary data collection methodology and resulting analysis.

  5. Results

    Results

    Case Study: International Consumer Brand

    In 2012 after spotting critical on–floor markdowns, turned the assessment on the company from highly positive to highly negative. Company earnings call days later confirmed negative assessment with negative forward guidance.

    Stock fell sharply the next day losing one-fifth of its value overnight and continued to fall throughout the next weeks and months.

  1. Overview

    Case Study: Google Fiber

    Conducted research for Sanford Bernstein and the Wall Street Journal on Google Fiber in its inaugural market: Kansas City.

    Based on in-market fieldwork, provided metrics around product awareness, likelihood to sign up, likelihood to purchase, and service and satisfaction levels with an income-based demographical overlay.

    Initial research for Sanford Bernstein in 2013 published and then continued with longitudinal follow-up work in 2014 for both Sanford Bernstein and The Wall Street Journal.

    Read “Google Fiber Leaves a Digital Divide” Alistair Barr, Wall Street Journal 10/2/2014
    Click here to view our interactive Google Fiberhood map

  2. Thesis

    Case Study: Google Fiber

    Was Google Fiber a credible competitor to other firms already serving the market, such as Time Warner Cable?  Were consumers actively embracing its unique go-to-market strategy and committing their business prior to installation, and, once installed, were they satisfied enough to stay with the upstart provider?

  3. Approach

    Approach

    Case Study: Google Fiber

    Utilizing door-to-door canvassing techniques first pioneered by the US Census and US political campaigns, researchers went out to specific Kansas City “Fiberhoods” and knocked on doors to survey individual households about Google Fiber.

  4. Data

    Data

    Case Study: Google Fiber

    Questions were kept straightforward and focused on Google, Google Fiber as a product, and the individual household’s opinion of such things including their own likelihood to purchase, motivations for purchasing, and overall satisfaction.

  5. Results

    Results

    Case Study: Google Fiber

    Initial 2013 and subsequent 2014 data both resulted in highly regarded analysis released by Sanford Bernstein as well as recent attribution in the New York Times.

    To request copies of the Sanford Bernstein items, please contact Haynes & Company directly.

    Click here to view our interactive Google Fiberhood map

  1. Overview

    Case Study: US Business-to-Business Services Company

    Conducted research and analysis for a Global Top-10 Private Equity firm as part of a short-fuse due diligence in the Commercial Retail Services space.  Built research design and completed all cold-call in-depth interviews in less than 2 weeks time.

    Based on triangulated market growth details combined with rich, on-the-ground industry and competitive insights, all built from the structured interviews completed, laid out a positive recommendation on the target company.

    Client continued through with its bidding process and ultimately was the successful buyer.

  2. Thesis

    Case Study: US Business-to-Business Services Company

    The target company has been faced with years of stagnant pricing dynamics due to the 2008 recession and its continued impact in the United States.  However, it appeared that a turnaround was in the works across the entire market with prices moving up for the first-time in more than 5 years in 2013.  Could this be sustained in 2014, and, moreover, would the target be positioned to raise prices more than the industry average?

  3. Approach

    Approach

    Case Study: US Business-to-Business Services Company

    In-depth interviews of general managers and owners of businesses that competed with the target firm conducted in three core markets in the United States: Texas, Connecticut, California.

    Interviewees sourced on a fully-blinded basis with cold-call lists built from internal Haynes & Company research.

    All in-depth interviews completed within 10 days to minimize time-based variance in the data.

  4. Data

    Data

    Case Study: US Business-to-Business Services Company

    Interviews done in a repeatable, structured format with a combination of qualitative and quantitative questions to allow for comparison within and across markets.

    Verbatims of each interview packaged and provided to client for the deal team’s review daily.

    As well, summary analysis on key issues of pricing power, market size, and market outlook provided each day as a top-line report.

  5. Results

    Results

    Case Study: US Business-to-Business Services Company

    Private equity firm completed its diligence on time and on budget for our set of market research, continued to move forward with its bid on the company, and was ultimately successful with a winning deal in 2013.

Interested in working with us?

Contact us to learn more about what we can tailor for your needs.

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Business knows no borders.
Neither do we.

Our analysis starts with our highly-educated team of employees and freelancers located around the world in 75 urban, suburban, and rural markets. Get to know us wherever you are.

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Elizabeth Haynes

Elizabeth Haynes

Founder, President

A former BCG consultant and executive in retail apparel and financial services, Elizabeth loves nothing more than rolling up her sleeves to answer questions generated by consumer businesses and enabling her clients to trade with confidence.

  • Head of Strategic Planning at Urban Outfitters where her team owned new concept ideation and financial modeling, launched the first ever cross functional strategic planning process, and re-designed the annual budget process for improved ROI and alignment with corporate goals

  • Head of eCommerce at Salvatore Ferragamo where she led the initial foray into eCommerce for the firm before re-orienting the online channel to more profitable, wholesale led ventures.

  • Vice President of Finance at Merrill Lynch where she acted as chief of staff to the global wealth management CFO

  • Director in Sales and Marketing at Charles Schwab and Co. where she held P&L responsibility for the largest customer segment's marketing programs

  • Member of the Consumer and Retail Practice at The Boston Consulting Group

  • Project management lead and external change agent for troubled firms across the consumer and financial retail landscape.

  • Magna cum laude and Phi Beta Kappa graduate of Harvard University

Jerry Allen

Jerry Allen

Associate, Research

Jerry graduated from New York University’s Stern School of Business in May 2016, with a B.S. in Business, while double-concentrating in Marketing and Business Economics. During his time in college, he spent a semester at the National University of Singapore Business School. Prior to joining the Haynes & Company team, some of Jerry’s experiences include being a Research Assistant at NYU, interning for a global apparel sourcing firm, MGF Sourcing, and cofounding an apparel company, AV3 Ltd. With said educational and work experiences, Jerry developed a passion to further understand consumer behavior in retail environments.

LaChrystal Ricke

LaChrystal Ricke

Manager, Research

LaChrystal holds a Ph.D. in Communication Studies from the University of Kansas where her work focused on the relationship between user-generated web spaces and community engagement. She has ten years of experience in research design, deliberative interaction analysis, and social media metric analysis. Her publications span a variety of topics, including a book entitled “The Impact of YouTube on U.S. Politics,” and she is excited to turn her attention to the private sector inside consumer and retail as a part of the Haynes & Company team.

Adam Sameni

Adam Sameni

Technical Analyst, Data Science and Business Intelligence

Adam holds an MBA from the University of Florida and Bachelor’s of Economics from the University of Minnesota.  Prior to joining Haynes & Company, he consulted for a variety of Fortune 500 corporations in their analytics, finance, or strategy segments.  He jumped abroad Haynes & Company after seeking a place to better leverage his holistic passion for data, insights, and strategic thought leadership.  Adam also serves on the board of Hope International, a Microfinance organization specializing in global poverty solutions.

Madeleine Schulz

Madeleine Schulz

Manager, Research

Madeleine graduated from the Pratt Institute in New York City with a BFA in Fashion Design and then started her career in NYC as a consultant focusing on design and product development, learning the industry from the inside. The companies she worked with ranged from high end runway studios to some of the biggest retailers in the country, such as Target and Kohl’s, and included both brand and private label apparel work.  Haynes & Company first discovered her as a freelance trend and in-store researcher during her time abroad in Berlin, Germany, and she now joins the team working on apparel and in-store traffic data projects from her home base base in Seattle.

Colin Shearn

Colin Shearn

Associate, Operations

For nearly 20 years, Colin worked in hospitality management. He was responsible for creating high-end craft cocktail concepts, increasing revenue, hiring and training staff, and all while overseeing the rest of the day-to-day operations. He left the industry to pursue a position that would honor his appreciation for interpersonal relationships and customer service. Colin found that position at Haynes & Company. He lives is Philadelphia with his wife and their twin children.

Anyi Sun

Anyi Sun

Product Manager, Proffit

Anyi is excited to combine her experience in research and operations at Haynes & Company. With rigorous training in research design, her cross-cultural research examining millennials’ values towards family and society was featured at conventions and symposiums. She has also worked at organizations in different sectors such as the United Nations and Young & Rubicam Group, supporting change management and Global HR functions. Anyi holds an MA in Industrial/Organizational Psychology from New York University.

Tom Wildes

Tom Wildes

Director, Business Intelligence and Technology

Tom is our Director of Business Intelligence and Technology.  He has led the implementation of our Business Intelligence & Analytics program since the end of 2011, and since 2015 has included all of the underlying off-the-shelf and custom technology that runs our various areas as well.   Tom is focused on delivering innovative tools and processes necessary to provide clients with actionable and insightful analytics, including state-of-the-art data visualization and mapping offerings. Tom graduated from Swinburne University in Melbourne, Australia, with a Bachelor of Information Technology.

Join our industry leading team.

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Ready to get started? Want to ask a few questions? We’d love to hear from you. Drop us a line and we’ll get back to you before you know it.

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  • If interested in applying for an open position with Haynes & Company, please be sure to visit our Careers page at http://careers.haynesandcompany.com/. Only applications received as required will be considered.

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