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    Go beyond the standard channel-check or market research strategy. Get custom intelligence for your needs built off our proprietary methodology customized to your questions.

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    Access the world with a wider lens through our more than 100 individuals at the ready in the US and abroad. We go after data direct from the source, no matter where that source is.

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  • Probe Further and Know Faster

    Pull into the lead when you work with us as we roll up our sleeves to get to the answers you need in record time. Whether in-the-moment or ongoing, our partnership with you goes the extra mile.

Case Studies Icon

Evidence of Success

With our abilities to take on complexity, focus on metrics that matter most and generate actionable intelligence, we offer a range of services second-to-none and right-on-the-mark.

  1. Overview

    Overview

    Case Study: International Consumer Brand

    Conducted research, analysis, and consulting for a US-based Institutional Investor. Global in-store reads analyzed every 4 weeks led to an early negative assessment which was then confirmed with in-depth interviews of wholesale account buyers.

    Moved from highly positive on the stock to highly negative in space of four weeks. Alerted client a few days prior to the earnings call where company then surprised and confirmed our negative read by lowering forward guidance.

    Stock immediately fell by more than one-fifth the day after the call and continued its movement downward throughout the following weeks.

  2. Thesis

    Case Study: International Consumer Brand

    A company’s products had exploded on the scene in the United States starting in 2001. Demand seemed to move ever upward, and the core question the investor had was:

    When will demand in the US reach its natural plateau as a result of saturation?

  3. Approach

    Approach

    Case Study: International Consumer Brand

    Field work conducted across the United States and the United Kingdom.

    In–store set spanned direct–to–consumer full price and outlet retail stores as well as key department store wholesale accounts.

    Longitudinal design with in–store visits conducted every four weeks at the same locations each time.

  4. Data

    Data

    Case Study: International Consumer Brand

    Stores broken down into pricing, merchandise assortment proportions, promotional details, traffic and trial levels. Reports showing state-of-the brand delivered monthly, with immediate reassessment from “Green” in one month to “Red” the following month based on proprietary data collection methodology and resulting analysis.

  5. Results

    Results

    Case Study: International Consumer Brand

    In 2012 after spotting critical on–floor markdowns, turned the assessment on the company from highly positive to highly negative. Company earnings call days later confirmed negative assessment with negative forward guidance.

    Stock fell sharply the next day losing one-fifth of its value overnight and continued to fall throughout the next weeks and months.

  1. Overview

    Case Study: Google Fiber

    Conducted research for Sanford Bernstein and the Wall Street Journal on Google Fiber in its inaugural market: Kansas City.

    Based on in-market fieldwork, provided metrics around product awareness, likelihood to sign up, likelihood to purchase, and service and satisfaction levels with an income-based demographical overlay.

    Initial research for Sanford Bernstein in 2013 published and then continued with longitudinal follow-up work in 2014 for both Sanford Bernstein and The Wall Street Journal.

  2. Thesis

    Case Study: Google Fiber

    Was Google Fiber a credible competitor to other firms already serving the market, such as Time Warner Cable?  Were consumers actively embracing its unique go-to-market strategy and committing their business prior to installation, and, once installed, were they satisfied enough to stay with the upstart provider?

  3. Approach

    Approach

    Case Study: Google Fiber

    Utilizing door-to-door canvassing techniques first pioneered by the US Census and US political campaigns, researchers went out to specific Kansas City “Fiberhoods” and knocked on doors to survey individual households about Google Fiber.

  4. Data

    Data

    Case Study: Google Fiber

    Questions were kept straightforward and focused on Google, Google Fiber as a product, and the individual household’s opinion of such things including their own likelihood to purchase, motivations for purchasing, and overall satisfaction.

  5. Results

    Results

    Case Study: Google Fiber

    Initial 2013 and subsequent 2014 data both resulted in highly regarded analysis released by Sanford Bernstein as well as recent attribution in the New York Times.

    To request copies of the Sanford Bernstein items, please contact Haynes & Company directly.

  1. Overview

    Case Study: US Business-to-Business Services Company

    Conducted research and analysis for a Global Top-10 Private Equity firm as part of a short-fuse due diligence in the Commercial Retail Services space.  Built research design and completed all cold-call in-depth interviews in less than 2 weeks time.

    Based on triangulated market growth details combined with rich, on-the-ground industry and competitive insights, all built from the structured interviews completed, laid out a positive recommendation on the target company.

    Client continued through with its bidding process and ultimately was the successful buyer.

  2. Thesis

    Case Study: US Business-to-Business Services Company

    The target company has been faced with years of stagnant pricing dynamics due to the 2008 recession and its continued impact in the United States.  However, it appeared that a turnaround was in the works across the entire market with prices moving up for the first-time in more than 5 years in 2013.  Could this be sustained in 2014, and, moreover, would the target be positioned to raise prices more than the industry average?

  3. Approach

    Approach

    Case Study: US Business-to-Business Services Company

    In-depth interviews of general managers and owners of businesses that competed with the target firm conducted in three core markets in the United States: Texas, Connecticut, California.

    Interviewees sourced on a fully-blinded basis with cold-call lists built from internal Haynes & Company research.

    All in-depth interviews completed within 10 days to minimize time-based variance in the data.

  4. Data

    Data

    Case Study: US Business-to-Business Services Company

    Interviews done in a repeatable, structured format with a combination of qualitative and quantitative questions to allow for comparison within and across markets.

    Verbatims of each interview packaged and provided to client for the deal team’s review daily.

    As well, summary analysis on key issues of pricing power, market size, and market outlook provided each day as a top-line report.

  5. Results

    Results

    Case Study: US Business-to-Business Services Company

    Private equity firm completed its diligence on time and on budget for our set of market research, continued to move forward with its bid on the company, and was ultimately successful with a winning deal in 2013.

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Business knows no borders.
Neither do we.

Our team of highly educated, highly trained in-store researchers is in 75 urban, suburban, and rural markets throughout the US with 15 more in Germany, the UK, and Asia. We are where you are.

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Elizabeth Haynes

Elizabeth Haynes

Founder, President

A former BCG consultant and executive in retail apparel and financial services, Elizabeth loves nothing more than rolling up her sleeves to answer questions generated by consumer businesses.

  • Head of Strategic Planning at Urban Outfitters where her team owned new concept ideation and financial modeling, launched the first?ever cross?functional strategic planning process, and re?designed the annual budget process for improved ROI and alignment with corporate goals

  • Head of eCommerce at Salvatore Ferragamo where she led the initial foray into eCommerce for the firm before re-orienting the online channel to more profitable, wholesale?led ventures.

  • Vice President of Finance at Merrill Lynch where she acted as chief of staff to the global wealth management CFO

  • Director in Sales and Marketing at Charles Schwab and Co. where she held P&L responsibility for the largest customer segment's marketing programs

  • Member of the Consumer and Retail Practice at The Boston Consulting Group

  • Project management lead and external change agent for troubled firms across the consumer and financial retail landscape.

  • Magna cum laude and Phi Beta Kappa graduate of Harvard University

  • Tom Wildes

    Tom Wildes

    Senior Manager

    Tom is Senior Manager of Business Intelligence for Haynes & Company where he has led the implementation of our Business Intelligence & Analytics program since the end of 2011. Tom is focused on delivering innovative tools and processes necessary to provide clients with actionable and insightful analytics, including state-of-the-art data visualization and mapping offerings. Tom graduated from Swinburne University in Melbourne, Australia, with a Bachelor of Information Technology

    Annassa Brindley

    Annassa Brindley

    Senior Manager

    Annassa is a Senior Manager for Research and Operations at Haynes & Company.  Since joining the company in 2014, Annassa has managed long-term, survey-based projects in the apparel and accessories verticals as well as one-off due diligence efforts within Private Equity. Additionally, Annassa serves as an internal consultant, working with the team to benchmark and optimize Haynes & Company operations. Annassa holds a BA in Political Science and MS in Criminology from the University of Pennsylvania.

    Jacy Kiefer

    Jacy Kiefer

    Manager

    Jacy makes sure the trains run on time at Haynes & Company as the Manager of Research Operations. She joined Haynes & Company after starting her career as an allocation analyst at Charming Charlie where she studied apparel and accessory trends all across the US as well as managed the apparel allocation needs of the business. Her sharp analytical skills and passion for retail lead her to Haynes and Company as a freelance In-Store Researcher, and she has since stepped up to join the team full-time. Jacy graduated from Texas A&M University with a degree in marketing and certification in retailing studies.

    Elisha Sullivan

    Elisha Sullivan

    Manager

    Elisha is a Research Manager for Haynes & Company where she builds on her lifelong passion for pattern recognition and trend analysis. Elisha joined Haynes & Company first as a freelance in-store researcher, and she has since relinquished that role to join as a full-time Research Manager with responsibility for the management of research and data analysis on a broad range of project topics, including apparel and accessories, housewares and consumer goods Elisha holds a BS in Mathematics and Economics and an MA in Economics with a Graduate Certificate in Applied Statistics from Kansas State University. Her graduate thesis work was an in-depth study on the inter- and intra-league balance in NCAA football resulting in a final paper entitled “The Influence of Conference Championship Games on Competitive Balance in College Football.”

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