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Elizabeth Haynes

Elizabeth Haynes

Founder, President

A former BCG consultant and executive in retail apparel and financial services, Elizabeth loves nothing more than rolling up her sleeves to answer questions generated by consumer businesses and enabling her clients to trade with confidence.

  • Head of Strategic Planning at Urban Outfitters where her team owned new concept ideation and financial modeling, launched the first ever cross functional strategic planning process, and re-designed the annual budget process for improved ROI and alignment with corporate goals

  • Head of eCommerce at Salvatore Ferragamo where she led the initial foray into eCommerce for the firm before re-orienting the online channel to more profitable, wholesale led ventures.

  • Vice President of Finance at Merrill Lynch where she acted as chief of staff to the global wealth management CFO

  • Director in Sales and Marketing at Charles Schwab and Co. where she held P&L responsibility for the largest customer segment's marketing programs

  • Member of the Consumer and Retail Practice at The Boston Consulting Group

  • Project management lead and external change agent for troubled firms across the consumer and financial retail landscape.

  • Magna cum laude and Phi Beta Kappa graduate of Harvard University

LaChrystal Ricke

LaChrystal Ricke

Director, Research

LaChrystal holds a Ph.D. in Communication Studies from the University of Kansas where her work focused on the relationship between user-generated web spaces and community engagement. She has ten years of experience in research design, deliberative interaction analysis, and social media metric analysis. Her¬†publications span¬†a variety of topics, including a book entitled ‚ÄúThe Impact of YouTube on U.S. Politics,” and she is excited to turn her attention to the private sector inside consumer and retail as a part of the Haynes & Company team.

Kara Savoy

Kara Savoy

Research Manager

Hailing from Chicago, Kara has obtained a B.S. in Apparel Merchandising, Design and Production at Iowa State University and later applied this knowledge to sustainability themes such as organic and fair textile supply chains, as well as to E-commerce and merchandising.
Motivated by her love for Italian Art and Fashion, Kara has lived in Florence for almost ten years, where she enjoys helping people learn English in her spare time; with the benefit of straddling two different cultures, her interest in environmental issues and social rights, and her professional background, she loves the idea of helping lead the research team at Haynes & Company and providing different points of view within the retail and consumer sector.

Breana Herbert

Breana Herbert

Manager, Research Sourcing and Recruitment

Breana comes from the world of recruiting, with a passion for helping candidates and employers find their best fit. Most recently working for Aerotek, one of the worlds leading recruiting firms, she gained experience in management and client relations. She also has a background in hospitality and luxury sales. Living on the East Coast of Florida, she enjoys the view of palm trees from her home office as she works with her team at Haynes & Company and world class Researchers across the globe.

Niki Marineau

Niki Marineau

Manager, Research Administration and Operations

Niki came to Haynes & Company with recent experience at Amazon.com and in the Chamber of Commerce industry. She has a Bachelor of Science from the University of Alaska Fairbanks. Niki has been known to work from her cabin, motorhome, or tent, in Alaska where spends her summers, and lives in Kentucky the rest of the year, with her husband, two dogs, and a handful of foster cats. As part of the Operations team at Haynes and Company, she looks forward to finding ways to improve and streamline the company’s approach and enjoys the mix of fast-paced problem solving and communication with people all over the world.

Jenny Forehand

Jenny Forehand

Data and Business Intelligence Engineer

Jenny holds a Master of Science in Computer Information Systems with a concentration in Database Management and Business Intelligence from Boston University. She has two decades of experience in designing, developing and administering databases. Her work has supported a variety of systems including database conversions, ecommerce web sites, customer support web sites, content management systems, public safety systems and student support systems. She is enjoying adding more depth to her skills as she helps build out our data warehousing capabilities.

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