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Business knows no borders.
Neither do we.

Our services start with our highly-educated team of employees and freelancers located around the world in 75 urban, suburban, and rural markets. Get to know us wherever you are.

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Elizabeth Haynes

Elizabeth Haynes

Founder and Executive Chairperson

A former BCG consultant and executive in retail apparel and financial services, Elizabeth loves nothing more than rolling up her sleeves to answer questions generated by consumer businesses and enabling her clients to trade with confidence.

  • Head of Strategic Planning at Urban Outfitters where her team owned new concept ideation and financial modeling, launched the first ever cross functional strategic planning process, and re-designed the annual budget process for improved ROI and alignment with corporate goals

  • Head of eCommerce at Salvatore Ferragamo where she led the initial foray into eCommerce for the firm before re-orienting the online channel to more profitable, wholesale led ventures.

  • Vice President of Finance at Merrill Lynch where she acted as chief of staff to the global wealth management CFO

  • Director in Sales and Marketing at Charles Schwab and Co. where she held P&L responsibility for the largest customer segment's marketing programs

  • Member of the Consumer and Retail Practice at The Boston Consulting Group

  • Project management lead and external change agent for troubled firms across the consumer and financial retail landscape.

  • Magna cum laude and Phi Beta Kappa graduate of Harvard University

LaChrystal Ricke

LaChrystal Ricke

Director, Research

LaChrystal holds a Ph.D. in Communication Studies from the University of Kansas where her work focused on the relationship between user-generated web spaces and community engagement. She has ten years of experience in research design, deliberative interaction analysis, and social media metric analysis. Her¬†publications span¬†a variety of topics, including a book entitled ‚ÄúThe Impact of YouTube on U.S. Politics,” and she is excited to turn her attention to the private sector inside consumer and retail as a part of the Haynes & Company team.

Jenny Forehand

Jenny Forehand

Data and Business Intelligence Engineer

Jenny holds a Master of Science in Computer Information Systems with a concentration in Database Management and Business Intelligence from Boston University. She has two decades of experience in designing, developing and administering databases. Her work has supported a variety of systems including database conversions, ecommerce web sites, customer support web sites, content management systems, public safety systems and student support systems. She is enjoying adding more depth to her skills as she helps build out our data warehousing capabilities.

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