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Pulling from across our range, we deliver what you need, how you need it. From custom data and analysis to the Proffit product, we’ve got you covered in consumer and retail.
Our method brings structured observation to the store, the local government office, even the neighborhood block. Combining human fieldwork with systematic data collection across national and global locations, we’re so much more than channel checks.
A team of highly educated college graduates from top schools and many completed graduate work.
Highly adaptive individuals able to handle complex qualitative and quantitative questions
Compliance approved and exclusive
Being hypothesis-driven allows us to zero in on a business’ leading indicators. We focus on the metrics that matter, automatically filter information, and deliver only what is needed for you to act with confidence.
Are promotions ramping up faster than anticipated and killing margin?
How big can a new vendor at WalMart really get? When will we see its sales plateau?
Do sales associates demonstrate my product first to customers?
A whole new way to see ahead of the pack and into the brick-and-mortar funnel, our exclusive Proffit data service provides ongoing traffic and conversion levels for more than 60 retail names around the United States.
Store locations spread across 20 MSAs equalling more than half of US GDP
Weekend visits concentrated in Saturday 12-4p "hot zone" for fair apples-to-apples comparison across names
Balancing by mall type, grade, and hour of day