The Haynes & Company Team
LC came to Haynes & Co. as a vendor and worked her way up through the ranks to take over as Managing Director in 2022.
She combines a background in publishing, extensive knowledge of quantitative and qualitative methodologies, and a love for data to provide our clients with inferential and predictive analysis as well as timely market insights.
In her downtime, LC can be found doing DIY, spending time with her dogs, or working in the garden.
LaChrystal Ricke, PhD
Michelle brings ~20 years of experience in the Hospitality industry to our Talent and Recruiting team. With expertise spanning Human Resources focusing on training and development, career placement, and recruiting, she has a keen eye for attracting talented individuals to our in-field research team.
When she's not at her desk, Michelle enjoys traveling, cooking, and trying new cuisines.
Director BI, Data, & Technology
Jenny drives Data and BI for Haynes & Co. by applying her background in Computer Information Systems, Database Management, and Business Intelligence for everyday solutions for our clients.
She brings over two decades of experience in designing, developing & administering systems to the table and her work supports all of the backend processes at Haynes & Co.
When she's not in the office, Jenny likes to cook, spend time with her family, and walk her dogs.
Founder and Executive Chairperson
A former BCG consultant and executive in retail apparel and financial services, Elizabeth loves nothing more than rolling up her sleeves to answer questions generated by consumer businesses and enabling her clients to trade with confidence.